Switch Video - Latest Comments

Re: How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

Jimm Fox — Mon, 28 Oct 2013 16:11:28 -0000

"According to a study conducted by Forrester Research in 2009, one minute of video is worth 1.8 million words. "... seriously guys??? A 'study'???? At some point we all have to stop perpetuating this dribble.

That said, couldn't agree more - a promotional video done well can have a huge impact on a business.

Re: 800K Deal in 7 Days : A Switch Video Success Story

Clarity — Wed, 02 Oct 2013 16:30:31 -0000

Great work guys.

Re: Neurochemistry, Empathy, & the Power of Story

Heather McKibbon — Thu, 19 Sep 2013 19:15:36 -0000

You highlight a very important point, Jason. Connecting with the viewer by eliciting empathy is key to driving your audience toward your desired call to action. It's something we do in our videos by exploring the pain points of the character and how our clients product or service addresses them. Thanks for calling us on our game!

Re: Neurochemistry, Empathy, & the Power of Story

Ken — Fri, 13 Sep 2013 15:10:31 -0000

Interesting research and commentary....and thanks for your insight as well..."the package is the story". Anecdotally, I have found that to be very true as I educate people on selling products...people do care about product information, but that only goes so far. Potential customers really connect with stories and testimonials...if it is real and authentic!

Re: Neurochemistry, Empathy, & the Power of Story

Jason Thibeault — Thu, 12 Sep 2013 19:46:04 -0000

Not sure you completely got what Paul Zak was explaining in his video. Cortisol is the neurotransmitter associated with distress. Oxytocin with empathy. Both are linked to dopamine (which is what gets trigger when we do something in response to the distress exhibited by others). But this really only happens in the context of a story (you should real or reference Susan Cain's Wired for Story). It's not about the"information in the videos" as you say. It's about how the information is presented: in a story. From a storytelling perspective, your "explainer" video needs to create some sort of distress (that has to do with the character, btw). What do they have to lose or gain? Why should I care? When I experience their distress (through the narrative and climax), my empathy is triggered (so I have lots of neurotransmitters flowing through my brain). And when my empathy is triggered, I'm more apt to take some sort of action. In this case, it could be buying the product (maybe it will help me, maybe I can use it to help someone else). What you missed was that the over-riding "packaging" of Zak's research is a story, not just information. Who the hell cares about information? You don't "connect with subject matter". You connect with characters and a narrative arc.

Re: An Interview with our Newest Advisory Board Member

Bernard — Mon, 19 Aug 2013 19:01:30 -0000

Rafael is surely a great addition to the team. As a fellow video producer and media entrepreneur, let's talk about how I can help expand the South Florida market.

Re: YouTube Marketing

Bernard — Mon, 19 Aug 2013 18:58:10 -0000

thanks for sharing another great post. I love the new site design as well!

Re: ProofHQ and Switch Collaborating on the Same Page

Steve Brown — Sat, 06 Jul 2013 05:46:01 -0000

Another best tool you can also try out is Profmini ( www.proofmini.com ), a proofing tool specifically for designing teams. I am sure that you will not miss anything.

Re: How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

Kasra Design — Tue, 14 May 2013 02:45:51 -0000

Explainer videos definitely help in growing your business. But not just any
explainer video. Nowadays, the market is full of cheap studios that charge you
peanuts and deliver a monkey. If that's the case, I strongly recommend not using
an explainer video. It will ruin your brand image and make you look way smaller
than you are.

Re: 800K Deal in 7 Days : A Switch Video Success Story

Explainify — Thu, 25 Apr 2013 15:34:33 -0000

Congratulations, Andrew and team. This is a big win! Go party hard.

Re: 7 Things to Look for in an Explainer Video Company

Chris Johnson — Tue, 19 Mar 2013 20:39:40 -0000

I'd add standards. We don't say, take scripts that are prewritten at our company, nor will we do character art or clones of existing videos. It doesn't matter - specifically - what the standards are, just that someone has standards.

Re: Featured Video of the Week : Vizualize.me

Andrea Z — Tue, 12 Feb 2013 16:31:58 -0000

You actually make the site BETTER than what it is! I wish my resume could animate the way your video does! Nice work! :)

Re: A Compilation of Landing Page Optimization Tips

ambreen11 — Thu, 31 Jan 2013 06:59:55 -0000

The landing page is the page which is a result of search engines using optimized keywords; however, the concept of landing page is different. A landing page can generate better ROI and can produce best conversion rates. The products and services offered by the website can be displayed on the landing pages and from there onwards the customers can purchase or request quote or order. A landing page’s role is very important rather than what it looks like as.Thanks for great help.

Re: Explainer Video Review: Invest Ottawa’s Explainer Video

Eric Hinson — Tue, 22 Jan 2013 01:39:11 -0000

I love Simon Sinek's thoughts on WHY. Thanks for sharing with the world!

Re: Closed Captions Through Speaker Text

Video Transcription — Fri, 16 Nov 2012 07:53:04 -0000

Search engines can't index the audio or video content of your video, so it has to transcribed in order to make the search engines to index your video content of your video.

Re: Top Tips on Video Optimization for Search and Exposure

Video Transcription — Fri, 16 Nov 2012 07:13:19 -0000

Great tips for video optimization

Re: How one client uses their animated, explanatory video..

Andrew Angus — Thu, 18 Oct 2012 10:07:37 -0000

Thank you for noticing this. The video has been removed for now, but you can see any of the videos we've created for clients at video.switchvideo.com.

Re: How one client uses their animated, explanatory video..

ddsharper — Sun, 30 Sep 2012 16:46:02 -0000

where is the video?

Re: We have a winner!

ARE1017 — Thu, 13 Sep 2012 16:17:53 -0000

LOVE UNROLL ME!!!!!!! I WOULD SO DISORGANIZED WITHOUT THEM THANK YOU -(JOJO)

Re: How a Simple Video Skyrocketed Dropbox’s Success

leelefever — Thu, 26 Jul 2012 16:38:49 -0000

Thanks for highlighting the Dropbox video! We (Common Craft) had a great time working with the Dropbox team to make it a reality. It's exciting to see that it's remained useful to them for 2.5 years.

Re: Fitting In by Taylor Annisette

Miguel Hernandez — Fri, 04 May 2012 16:48:22 -0000

This is soo good! congratulations, now I feel better about being a triangular human Spaniard!

Re: Fitting In by Taylor Annisette

Tony — Thu, 03 May 2012 14:39:24 -0000

I love this short. Taylor is so talented... so awesome to have her on the team.

Re: How RSAnimate Whiteboard Video Uses Visual Communication to Inspire and Engage

L.A. Edwards — Tue, 10 Apr 2012 15:08:44 -0000

But how do those of us without access to RSA artists emulate this in our own presentations?

Re: StudyHall by Switch Video

Andrew Angus — Thu, 22 Mar 2012 09:46:52 -0000

Thanks Chris!

We really appreciate your feedback and love working with clay!

Re: StudyHall by Switch Video

Chris Johnson — Wed, 21 Mar 2012 19:35:59 -0000

This is EXACTLY what you should be doing ALL The time. FRIGGIN' nice work.

Nobody can touch it.